Basics by CeraVe

Personalized skincare delivery concept for CeraVe


Branding, Packaging, Advertisement


The rise of popularity in the skincare industry has only increased the number of products on the market, making it more difficult than ever to know what is good for your skin. The uncertainty while purchasing increases since everyone’s skin is different in texture and elements needed. Basics is created to ease stress and confusion by creating a personalized product package using CeraVe products which are developed and certified by dermatologists. The brand uses a system of icons to present the wide variety of products of the skincare market in one brand.