1664 Rebrand
A rebrand for the classic Kronenbourg 1664 Blanc fruit beer
CATEGORY
Branding, Packaging, 3D Rendering
OVERVIEW
The goal for this redesign was to imagine this classic beer in a modern environment to appeal to their younger consumer demographic. In contrast to the current package design, I’ve simplified their elements such as the fruits used for fast communication of it’s flavour.
1664 Rebrand
A rebrand for the classic Kronenbourg 1664 Blanc fruit beer
CATEGORY
Branding, Packaging, 3D Rendering
OVERVIEW
The goal for this redesign was to imagine this classic beer in a modern environment to appeal to their younger consumer demographic. In contrast to the current package design, I’ve simplified their elements such as the fruits used for fast communication of its flavour.
“The philosophy behind these play forms is that the imaginations of young children are stimulated by interesting shapes and colours’ and that they like to endow objects with their own fantasies rather than play on ready-made forms,”
- Aline B. Louchheim,” Playground Unit Shown at Museum”, New York Times
